Pricing
Start Free. Scale With AI.
The full practice toolkit is free. Autopilot usage covers every action your assistant takes — from SOAP notes to campaigns to client messages. Add more when you need them.
Free
Full practice toolkit
- Online scheduling & booking page
- Client management (CRM)
- SOAP notes & session documentation
- iPad in-session app
- Digital intake forms
- Revenue & expense tracking
- Automated SMS & email reminders
- Online booking (no marketplace fees)
- Up to 3 therapists per practice
- 50 AI actions/month included
Starter
Basic AI support
- Everything in Free
- 200 AI actions/month
- AI-generated SOAP notes
- AI client messages
- Basic reactivation campaigns
Pro
Full AI-native experience
- Everything in Starter
- 1,500 AI actions/month — autopilot covers booking, messaging, follow-ups
- AI front desk — books clients & texts 24/7
- Email marketing & reactivation campaigns
- Social media content scheduling
- Advanced revenue analytics & insights
- Priority support
Max
High-volume execution
- Everything in Pro
- 4,000 AI actions/month — high-volume autopilot for growing practices
- High-volume AI execution
- Bulk campaign sends
- Dedicated onboarding
No credit card required to start. Cancel anytime.
AI Usage
What Autopilot Usage Includes
Every AI action your assistant takes draws from your monthly usage allowance. It's designed to be generous — most practitioners never run out. If you do, top-up bundles let you scale without upgrading your plan.
SOAP note generation
AI writes your full SOAP note from session notes
AI client message
Personalized outreach drafted by AI
Campaign send
Email or SMS campaign to a client segment
Reactivation message
AI-written re-engagement for lapsed clients
Knowledge base query
AI answers a question using your practice data
Social post generation
Full social media post written and ready to schedule
Need More?
Top-Up Anytime
Running a big reactivation campaign or unusually busy month? Add extra actions at any time. They never expire and are consumed after your monthly allocation runs out.
100 actions
$0.08/action
500 actions
$0.07/action
1,000 actions
$0.06/action
Additional actions are available on any paid plan. They're one-time purchases — no subscription required, no expiry.
The Alternative
Compare What You'd Actually Pay.
Running a practice means you either do everything yourself or you hire help. Here's what that looks like.
Virtual Assistant
$500–$1,000
/month
Part-time. Limited hours. You still manage them.
Receptionist / Assistant
$1,000–$2,000
/month
Full-time. Payroll, taxes, training, sick days, turnover.
BusyBook Pro
$100
/month
24/7. Never calls in sick. Never stops learning your business.
That's not an expense — it's the best hire you'll ever make.
What You're Paying For
The Tools. Then the AI.
The Free plan gives you everything you'd expect from practice management software. Paid plans add an AI layer with more actions — so the assistant can actually do the work at scale.
Free — $0/mo
The software you already expect.
Dashboards, calendars, client records, payment tracking, SOAP notes — all the tools you'd find in any practice management platform. Plus 50 AI actions each month to try the AI features. You can log in and do everything yourself whenever you want. Nothing is hidden behind the AI. It's your business — you're always in control.
Pro — $100/mo
A digital employee who never stops working.
On top of all the core tools, you get 1,500 AI actions per month — enough to run SOAP notes, client messaging, reactivation campaigns, and social media every day. The AI learns your practice over time. The more you use it, the better it understands your clients, your goals, and your voice.
You Choose. Always.
Some days you'll want to jump in and do things manually. Other days you'll text your assistant "handle it" and get back to what you do best. That's the point — it's your call. Start free and upgrade when you're ready. Or jump straight to Pro and let the AI do the heavy lifting from day one.
Not Ready Yet?
Try Our Free Tools First
Use these free calculators and generators to solve real business problems — no account required. When you're ready for the full platform, we'll be here.
Pricing Calculator
Calculate what to charge per session
Use Free →No-Show Calculator
See the cost of missed appointments
Use Free →Income Estimator
Project your annual take-home income
Use Free →Schedule Optimizer
Maximize income while preventing burnout
Use Free →Cancellation Policy
Generate a professional cancellation policy
Use Free →Retention Calculator
Calculate your retention rate and revenue impact
Use Free →Tax Deductions
Find every write-off you're entitled to
Use Free →SOAP Note Generator
Generate professional SOAP notes in seconds
Use Free →Gift Certificate Maker
Create printable gift certificates
Use Free →Service Menu Builder
Design a professional service menu
Use Free →Rebooking Scripts
Get scripts for rebooking clients every session
Use Free →Review Responses
Draft professional review responses
Use Free →Intake Form Builder
Build a professional health intake form
Use Free →Bio Generator
Write a professional About Me bio
Use Free →Startup Cost Calculator
Estimate your practice startup costs
Use Free →90-Day Money-Back Guarantee
If BusyBook doesn't measurably improve how your practice runs within 90 days, we'll refund everything. No questions asked.
We're not interested in locking anyone in. If it doesn't work for you, you shouldn't pay for it. Simple as that.
No Surprises
No Hidden Fees. No Gotchas.
No setup fees
We handle onboarding, data migration, and configuration at no extra cost.
No contracts
Month-to-month. Cancel anytime with no penalties or cancellation fees.
No platform fees
Zero transaction fees on payments. Your revenue stays yours.
No per-user charges
Up to 3 practitioners on one subscription. No extra charge per seat.
No AI lock-in
Start free with 50 actions/month. Top up or upgrade only when you need more.
What's Included
Explore Every Feature
Every plan includes the complete practice management toolkit. See exactly how each feature works.
AI Front Desk
24/7 booking, messaging, and follow-ups
Scheduling
Online booking, reminders, gap-filling
Client Management
Full profiles, history, intake forms
Session Notes
SOAP notes and session documentation
Payments
Invoicing, tracking, tax-ready reports
Marketing
Email campaigns, reviews, Google Business
Social Media
AI content creation and scheduling
Automations
Auto receipts, follow-ups, expense logging
Intake & Consent
Digital forms and consent management
Reporting
Revenue analytics and business insights
What This Means For You
Less burnout.
You started your own business to do what you love — not to spend your nights on admin. BusyBook takes the operational weight off so you can actually enjoy running your business.
Your goals. Executed.
Your AI front desk is always working toward the goals you set — for your business and for yourself. As long as you have a vision for what you want and the results you're after, it can help you get there.
Better care.
When you're not drained from managing everything yourself, you show up better — for your clients, your friends, and your family. That's the whole reason you do this.
FAQ
Common Questions
Ready to See What BusyBook Can Do?
Start free today. No credit card required.